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	<title>Comments on: Nobody said it was easy&#8230;</title>
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		<title>By: Lily Dusbtin</title>
		<link>http://peterbloom.ca/blog/2007/10/23/nobody-said-it-was-easy/comment-page-1/#comment-6652</link>
		<dc:creator>Lily Dusbtin</dc:creator>
		<pubDate>Wed, 24 Oct 2007 13:35:39 +0000</pubDate>
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		<description>I think it depends on what you mean by &quot;falling through the cracks&quot;... 

No doubt the audiences are smaller - the music lover has 100% control over his/her listening experience - so for the artist, reaching a mass audience on the kind of scale we&#039;ve seen over the last few decades may not be possible anymore. (unless you&#039;re Radiohead... but even then...)

It&#039;s a double-edged sword. On one side you get this democratization, the leveling of the playing field which allows credible artists to build (and control) a career with only their talent and a laptop, but on the other side, there are zero dollars for mass-marketing, billboards, radio commercials, physical distribution etc. 

I think more people will be able to make a living from their music than before. Just a little less bling. Okay, a whole lotta less bling.

Congrats on the t-shirts by the way... oh I mean awards... sorry, where do I get a t-shirt again?</description>
		<content:encoded><![CDATA[<p>I think it depends on what you mean by &#8220;falling through the cracks&#8221;&#8230; </p>
<p>No doubt the audiences are smaller &#8211; the music lover has 100% control over his/her listening experience &#8211; so for the artist, reaching a mass audience on the kind of scale we&#8217;ve seen over the last few decades may not be possible anymore. (unless you&#8217;re Radiohead&#8230; but even then&#8230;)</p>
<p>It&#8217;s a double-edged sword. On one side you get this democratization, the leveling of the playing field which allows credible artists to build (and control) a career with only their talent and a laptop, but on the other side, there are zero dollars for mass-marketing, billboards, radio commercials, physical distribution etc. </p>
<p>I think more people will be able to make a living from their music than before. Just a little less bling. Okay, a whole lotta less bling.</p>
<p>Congrats on the t-shirts by the way&#8230; oh I mean awards&#8230; sorry, where do I get a t-shirt again?</p>
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